Fluffy Dayz

Entrepreneurship & E-commerce Design Project

Driven by a passion for creativity in all its forms, I launched the small business Fluffy Dayz.

The idea? To blend my personal passions—home comfort, cars, and motorcycles—into a clothing brand with a moody, authentic aesthetic.

The Challenge: Communicating quickly and everywhere

Visual identity design: Complete creation of the visual identity on Canva (logos, color palette, social media graphics).
E-commerce development: Full-scale development of the online store on Shopify, from the collection structure to user experience optimization.
Product Design: Creating textile designs that reflect my passions (Cars/Motorcycles/Lifestyle).
Social Media Strategy: Creating a cohesive brand identity to engage a community.

VIEW THE PDF

What I take away from this:

Although the project is currently on hold while I focus on my midterms and my involvement in the Jonquerettes election campaign, this experience has been a great way to build my skills. It has allowed me to:

Master a new CMS (Shopify).
Understanding the ins and outs ofself-employment and project management.
Unleashing my creative spirit by turning an abstract idea into a tangible product.